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They often delve into viral campaigns without fully understanding the intricacies of viral video branding; an ill-conceived viral video can ultimately damage brand image.
But fret not, we're here to clear up some common misconceptions.
Misconception 1: Viral videos require less time, effort and money to produce.
For some strange and obscure reason, many people (yes, marketers too) seem to believe that these videos require less time and effort to produce. Snap out of those thoughts, because a truly successful video requires meticulous planning, great consumer insight as well as an appropriate budget in order to make it all work out-unless you're lucky enough to get the right mix of elements such as content and timing right ALL the time.


The Old Spice video is a good case in point. It comes across as a low budget viral video advertisement. But guess what, a lot of effort, time and resources were spent in making it all happen.
In short, viral videos require more time, effort and money than many think they require.
Misconception 2: Viral is always GOOD.
Many viral video marketers are quick to glorify the successes of their videos. But it takes an astute critic to realise that they have seriously downplayed the possibility of the viral video backfiring on your brand. Instead of building the brand, a backfiring viral video can amass negative buzz which eventually damages the brand.

The bad news is that there is no accurate way to control or predict the outcome of the video. Consider the case of Sony, the creators of the award-winning PlayStation brand. Sony is a company celebrated for their creativity and innovation. The company decided to employ a viral marketing agency Zipatoni to create a viral video to drum up interest for their new handheld device the PlayStation Portable.
Everything took a turn for the worse from there. The video was so terrible that fans took it out against Sony on the social media sites.

Sony removed the video shortly. Making the following press statement.
"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP." Sony Computer Entertainment America

Fortunately for you, we found a surviving copy of the video on Youtube! P.S: Disengage from source immediately if you experience any form of discomfort.
Misconception 3: The odds of a viral video is considerably high.
It might seem true to the man on the street that viral videos tend to have a high rate of success. Not surprising, given the fact that we've seen spectacular examples in recent years (especially those awesome Superbowl ads). Perhaps this has encouraged brand managers to be extremely optimistic with regard to viral videos' success rates.


But let's not sugarcoat the truth any further. Success is not guaranteed, even if a Brand engages a reputable viral video marketing agency.
Millward Brown, a Brand and Marketing Research firm conducted a research study which involved 102 video ads. The study revealed that only 15% of videos eventually become viral.
To Chase or Not to Chase?
The promise of viral campaigns are alluring indeed. Viral campaigns offer unprecedented levels of consumer engagement and massive levels of word-of-mouth marketing. But in order for it to all work out for the Brand, the Brand manager must have realistic expectations and prudent planning.

The fundamentals of marketing still stand; the expenditure on the Viral Campaign must be in some way relevant and justifiable to the core business.
With some common sense, and lots of planning, we hope brand managers will never make another mistake like this again.

You don't to possess a physical storefront thereby don't need to pay all the overhead expenses including paying monthly rent, buying and stocking inventory plus the several types of insurance that store owners must have (insurance is chief of these). You also don't have to employ a physical Alarm system (home security) set up eith

Kata mutiara bijak islami seperti halnya kata bijak yang lain berisikan nasehat nasehat atau motivasi yang sangat baik untuk kehidupan ini adapun yang membedakan nya hanyalah kata mutiara islami ini berisikan hadits ataupun firman Allah SWT,yang sudah barang tentu bisa dijadikan pegangan dalam kehidupan kita yang sesuai dengan ajaran islam.


Jika kita membaca mendengar dan bisa memahami juga mengamalkan arti atau makna dari sebuah kata mutiara islam sejatinya kita akan bisa menjalani kehidupan dengan bijaksana dengan begitu Insya Allah kehidupan kita bisa berkwalitas dan berharga juga memberikan manfaat bagi sesama.

Berikut kita mari simak Kata Mutiara Islami Penyejuk Qalbu yang sebagian besar berisi hadits hadits semoga dengan membacanya kita juga bisa menyerap dan mengamalkan nya untuk bekal menjalani kehidupan ini.


    Jika Allah yang menjadi tujuan, kenapa harus dikalahkan oleh rintangan-rintangan yang kecil di hadapan Allah? Jika mencari nafkah merupakan ibadah, semakin kerja keras kita, insya Allah semakin besar pahala yang akan diberikan oleh Allah. Jika nafkah yang didapat merupakan bekal untuk beribadah, maka semakin banyak nafkah yang didapat, semakin banyak ibadah yang bisa dilakukan.

    Cintailah kekasihmu sekedarnya saja, siapa tahu nanti akan jadi musuhmu. Dan bencilah musuhmu sekedarnya saja, siapa tahu nanti akan jadi kekasihmu. (Ali bin Abi Thalib)

    ” Orangtua adalah pintu surga yang paling tengah, apabila kau mau maka sia-siakanlah pintu tersebut atau peliharalah". (HR. Tirmidzi).

    Barang siapa yang keluar untuk mencari ilmu maka ia berada di jalan Allah sampai ia kembali ( HR Tirmidzi)

    ”Sesungguhnya yang halal itu jelas dan yang haram itu jelas.” (HR. Bukhori dan Muslim)

    Sebaik-baik wanita ialah yang paling ringan mas kawinnya. (HR. Ath-Thabrani)

    Setiap orang yang berkhianat akan diberikan sebuah bendera sbg tanda pada Hari Kiamat nanti. ( HR. Bukhari - Muslim )

    Barangsiapa yang meninggalkan sesuatu karena Allah, maka Allah akan memberinya ganti yang lebih baik.(HR.Ahmad)

    Ketaqwaan itu sumbernya di sini.' Seraya beliau (Rasulullah ) mengisyaratkan kepada dadanya.(HR.Muslim)

    Barangsiapa memperbaiki apa yang dirahasiakannya, maka Allah akan memperbaiki apa yang dilahirkannya (terang-terangan).(HR. Al-Hakim)

    Tiada datang kepadamu zaman kecuali yang sesudahnya lebih buruk daripada yang sebelumnya sampai kamu berjumpa dengan Allah. (HR.Ahmad)


    Ya Allah, cucilah dosa2ku dgn air es & salju, bersihkanlah hatiku dari dosa2ku sbg pakaian yg putih dibersihkan dari kotoran.(HR.Muslim)

    Muslim yang satu adalah bersaudara dengan muslim yang lain. Maka ia tidak boleh mengkhianati, mendustakan dan membiarkannya.(HR.Tirmidzi)

    Hari ini waktunya beramal tanpa perhitungan. Sdg di akhirat nanti waktunya perhitungan & tak ada lagi amal perbuatan. ~Ali bin Abi Thalib~


    Ya Tuhan kami, berilah kepada kami kebaikan di dunia dan kebaikan di akhirat. (Muttafaq'alaih)



    Kemuliaan seseorang adlh agamanya, harga dirinya (kehormatannya) adlh akalnya,sedangkan ketinggian kedudukannya adlh akhlaknya. (HR.Ahmad)



    Orang yang paling jauh dariku pada hari kiamat adalah orang yang banyak omong, yang membual, serta menyombongkan diri. (HR.Ahmad)



    Ya Allah, aku berlindung pada-Mu dr rasa gelisah & sedih, lemah & malas, pengecut & kikir,dibebani hutang & dikuasai manusia.(HR.Bukhari)



    Janganlah mencari rezeki dengan berbuat maksiat, karena karunia Allah tidaklah didapat dengan perbuatan maksiat. (HR. Al-Hakim)


    3 amalan yg disukai Allah; sholat tepat waktu, berbuat baik kepada orang tua, dan jihad di jalan Allah.(Muttafaq'alaih)


    Diantara dosa-dosa besar adalah berkata kasarnya seseorang kepada kedua orang tuanya. (HR.Bukhari)

    Ya Allah, sesungguhnya aku berlindung kepada-Mu dari kesempitan dunia dan kesempitan hari kiamat.(HR.Abu Daud)

    Carilah rezeki dari Allah dan janganlah menjadi beban bagi kaum muslimin.(Sufyan Ats Tsauri)

    Tidak beriman salah seorang di antara kamu hingga dia mencintai untuk saudaranya apa yang dia cintai untuk dirinya sendiri.(HR.Bukhari)

    Wahai para pedagang, sesungguhnya setan dan dosa hadir dalam jual-beli. Maka iringilah jual-belimu dengan banyak bersedekah.(HR.Tirmidzi)


    “Hati-hatilah pada dunia dan hati-hatilah pada wanita karena fitnah pertama bagi Bani Isroil adalah karena wanita.” (HR. Muslim)

    “Doa kalian pasti akan dikabulkan,slama ia tdk trburu2,yaitu dg brkata:aku tlah brdoa,akan ttpi tdk kunjung dikabulkan.(Muttafaqun ‘alaih)


    “Ya Allah, limpahkanlah ketaqwaan kepada jiwaku dan sucikanlah. Engkau adalah sebaik-baik Dzat Yang Mensucikan jiwaku.” (HR. Muslim)

    .Sesungguhnya hanya orang-orang yang bersabarlah Yang dicukupkan pahala mereka tanpa batas.(Az Zumar:10)

     “Orang yang ridha Allah sebagai Rabb, Islam sebagai agama dan Muhammad sebagai rasul, niscaya akan merasakan kelezatan iman.” [HR. Muslim].

     “Dan taatlah kepada Allah dan Rasul (Muhammad) agar kalian diberikan rahmat.” (QS. Ali ‘Imran: 132)

     Sombong adalah menolak kebenaran dan meremehkan orang lain.(HR. Muslim)

    Sesungguhnya Allah tidak menyukai orang-orang yang sombong lagi membanggakan diri.” (QS. Luqman:18)

     “Sesungguhnya Dia tidak menyukai orang-orang yang menyombongkan diri.” (QS. An Nahl: 23)

     Beruntunglah orang yg berislam, dikaruniai rezeki yg cukup, & dia dijadikan menerima apapun yg dikaruniakan Allah (kepadanya).(HR.Muslim)

    Ya Allah, sehatkanlah badanku. Ya Allah sehatkanlah pendengaranku. Ya Allah sehatkanlah penglihatanku. (HR.Abu Daud)

     Wanita dinikahi krn 4 hal, krn harta kekayaannya, kedudukannya, kecantikannya & krn agamanya. Hendaknya pilihlah hal agamanya.(HR.Muslim)

     Di antara akhlak seorang mukmin adalah baik dalam berbicara, tekun bila mendengarkan, berwajah ceria, dan menepati janji.(HR. Ad-Dailami)

     Ya Allah, aku berlindung kepada-Mu dari fitnah, dan azab neraka, serta dari keburukan kekayaan dan kefakiran.(HR.Abu Daud).

    Termasuk dari kesempurnaan keislaman seseorang adalah meninggalkan hal yang tidak bermanfaat.(HR.Tirmidzi)

    Orangtua adalah pintu surga yang paling tengah, apabila kamu mau maka sia-siakanlah pintu tersebut atau peliharalah.(HR.Tirmidzi)

     Seseorang yg membaca tasbih seratus kali itu dituliskan baginya seribu kebaikan atau dihapuskan baginya seribu dosa.(HR.Muslim)

     Ya Allah ampunilah ksalahan,kebodohan & keterlaluanku dlm sgala urusan. Ampuni pula sgl dosa yg Engkau lbh mngetahui drpd aku. (HR.Muslim)

     Kami tidak menurunkan Al-Qur'an ini kepadamu agar kamu menjadi susah. (Thaha:2)

     Allah lebih mengetahui terhadap apa yang mereka lakukan sejak mereka diciptakan.(HR.Bukhari,Muslim)

    Seorang mukmin yang kuat lebih baik dan lebih disukai Allah daripada seorang mukmin yang lemah dalam segala kebaikan.(HR.Muslim)

     Tidak kecewa orang yang istikharah, tidak menyesal orang yang bermusyawarah & tidak akan melarat orang yang hemat.(HR.Thabrani)

     Kejujuran adalah ketentraman, dan kebohongan adalah kebimbangan. (HR.Tirmidzi)

    "Wahai orang-orang yang beriman, bertobatlah kepada Allah dengan taubat yang semurni-murninya." (QS. Al-Tahrim: 8)

     Gunakan waktu sebaik mungkin.Tak ada yg harus disesali.Waktu akan terus berganti dan hanya yg terbaik yg harus kita tuju.

     Tidak ada orang yang kurang atau lebih rendah daripada orang lain, karena sesungguhnya dia hanya berbeda.


    Takutlah kalian terhadap sikap kikir, karena sesungguhnya kikir itu telah membinasakan orang2 sebelum kalian.(HR Muslim)

     Tidak ada yang dapat menolak takdir kecuali do'a, dan tidak ada yang menambah umur kecuali kebaikan. (HR. At-Tirmidzi)

     Azab yang paling ringan di neraka pada hari kiamat ialah dua butir bara api di kedua telapak kakinya yang dapat merebus otak. (HR. Tirmidzi)

     Apabila diserukan untuk shalat datangilah dg berjalan dgn tenang.Apa yg dapat kamu ikuti shalatlah dan yg tertinggal lengkapilah.(HR. Ahmad)

      Orang yang memutus hubungan kekeluargaan tidak akan masuk surga. (Mutafaq'alaih)

     Bagi tiap sesuatu terdapat ujian dan cobaan, dan ujian serta cobaan terhadap umatku ialah harta-benda. (HR. Tirmidzi)

     Barangsiapa mengutamakan kecintaan Allah atas kecintaan manusia maka Allah akan melindunginya dari beban gangguan manusia. (HR. Ad-Dailami)

     Dan tolong-menolonglah kalian dalam melaksanakan kebajikan dan takwa, dan jangan tolong-menolong dalam dosa dan permusuhan”. (Al-Mâidah : 2)


    Nak..Jangan pernah menghitung apa yang telah kau berikan, tapi ingatlah apa yang telah kau terima
    Belum akan datang kiamat sehingga seorang membunuh tetangganya, saudaranya dan ayahnya. (HR. Bukhari)

     Tiap tubuh yang tumbuh dari (makanan) yang haram maka api neraka lebih utama membakarnya. (HR. Ath-Thabrani)


    Barangsiapa memaafkan saat dia mampu membalas maka Allah akan memberinya maaf pada hari kesulitan. (HR. Ath-Thabrani)

     Barangsiapa meninggalkan shalat Ashar dengan sengaja maka Allah akan menggagalkan amalannya (usahanya). (HR. Bukhari)

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Appearing and drinking a whole bottle lost as you deliver your tost will certainly ruin the event. Having a mixed drink jewelry store or 2 to take off the stress is apropriate. Also, there's a huge chance that you'll state a little too much information about the groom if you're drunk. Have regard to the truth that th occasion is a vtal one.

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The majority of regional precious jewelry establishments do not hae the funds t carry big inventory of diamonds. Nevertheless, lots of shps do ork with supliers who ave the ability t send them products on memorandum (like consignment) if they hve a customer who is searching for a certain diamond.

Sketch a couple of concepts for your interlocking wedding rings and please do not think twice to sketch numerous different concepts. Refer back to any concepts you culd have written from your study period.

They're made use of to make earrings, lockets, studs and bangle. Every lady ught to have pearls in teir personal jewel collection. Pearl errings are normally produced with selective hig quality pearls such s freshwater, seawater and others. The freshwater pearl earings are wnderful and timeless. For this big wedding, choose an ideal jewelry store pair of parl earrings for her to provid her an unique surprise. Pearls are lovely jewellery that can go truly will with othr pices in any setting. It is really inexpensive for people; it is not a sbstntal sending for mst people.

Tungsten - The hadet of th industrial metals tungsten benefits a man that deals with his hands or is prone to messing up edding bands. Tngsten has a dark gray colr, and can be found in numerous designs. It will last forever nd ithstands jewelry tore stain and scratching.

Now tht the using of a guys wedding eent band is stylish men are turning ther ideas to which kind of ing to buy. And s it is unusual that a man will certainly put on an enggement ring, (although not unusual), their wedding ring is typically the only iece of fashion eelry that they will put n. So they need to provid it some idea.

With the change in times te way we adorn ourselves modifications but Jewelry maintained its coe. Flwers, etals and wood were replaced by precious metals, stones and have and such as remained. We a human beings require the renforcement that we look good, very or just good to keep us from being boyed dwn b the everyday struggles and managing of life, wok and relatins. Since times the humans stayed in cves, t h been mesmerizing for us to ecorate ourselves ith accessoies to enhance our beauty and self esteem. Our development as a civilization likise as actually been impactd by our Jewelry. With change in time, the way we make Precious jewelry has changed howeer at the core the fctor stays: it makes us feel good and cared for.

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